We’ll confess that we love Twitter and what it has done for the micro-blogging community. But, at the same time we’ve noticed that using Twitter over SMS tends to get out of hand very quickly. We’re focused on making Pring an excellent SMS-only experience and that means controlling the level of noise that is generated at Pring. Here’s an example from Twitter:
Suppose @Ali from Twitter says: “I LOVE the view from Burj Al-Khalifa!”
@Ali’s friend @Sana replies: “Me too, I love it!”
If you were following @Sana but not @Ali and were only on SMS, the message “Me too, I love it!” won’t fall in context. What are they talking about? A common solution to this problem is for twitterers to RT the old update:
@Sana replies: “Me too, I love it! RT @Ali I LOVE the view from Burj Al-Khalifa!”
This gives you the context but as you can see, it quickly takes away space for your comment. And what if @Ali comments back to @Sana?
Ali: @Sana where are you, let’s meet up! RT @Sana Me too, I love it! RT @Ali I LOVE the view from Burj Al-Khalifa!
See how quickly does the conversation get out of hand? The final issue with approach is that you may not be very interested in this particular conversation but might still like @Sana’s updates, so why should you get all these comments from @Sana?
We like how FriendFeed and Facebook have solved this problem. If Ali was on either of these networks, comments on his updates appear under his main update “I LOVE the view from Burj Al-Khalifa!”. This gives context on the conversation and reduces the amount of work @Sana has to do to have a conversation (no more RTs) and will give her more space for her comment.
This works well online, but how do we make it work on SMS? If you receive an update from someone you follow, this is how it’ll look:
Ali: I LOVE the view from Burj Al-Khalifa!
r10
Notice the r10 at the bottom? If you want to comment on this Pring, you can do so by prefixing your update with r10 such as:
r10 Me too, I love it!
This comment will be sent to the original Pringer as well as to anyone who has commented on this Pring so far. A comment appears in a different format:
r10 Sana: Me too, I love it!
We think this approach is better when having conversations over SMS but it still adds complexity which can be improved more. We’re working on a much better simplification of this feature so that conversations over SMS will not require any additional thought or prefixing by Pringers. We’ll be launching this feature this week for our Zong users. Please stay tuned, we will blog about it soon!
by @Nash