Competing for a consumer’s attention in today’s age of information overload isn’t easy. If you don’t stand out and talk one-on-one with them, it’s obvious that you lose.
The problem is, how do you take that powerful but simple point across without being intrusive and still keep them roped in?
Of course billboards, TVCs and print have always been there. But these are one-way media that end the consumer journey right after they see or hear your message. What if you had a far more cost-effective and sure-fire way to grabhold of your consumer’s attention and establish a connection?
Right now, mobile ads are the most powerful form of advertising. With mob ads, you put your business in front of people as they are using their mobile phones throughout the day.
How do they work?
Currently, more than five million people on Pring send out 18 to 20 million text messages through this platform every day. That’s an enormous amount of connectivity.
A Pring mob ad is a short, 60 character long advertisement, which includes a keyword for the user to text in, and is placed right underneath each text message sent on Pring.
With the right content, a mob ad will not just catch a consumer’s attention, it will make him or her act on it.
And for a fraction of the cost of other advertising mediums.
Why do they work?
Millions of Pringers will see your brand name throughout the day, creating top-of-mind. The ads are attached to text messages from their friends, family, and people they like, which adds the warmth of acceptance.
The impact of a Pring MobAd is so strong that hundreds of people will respond to your brand within hours. TCS Connect, Samaa television, Leisure Club, Ten Sports, Sprite, and more businesses on Pring havewitnessed the overwhelming response with Mob Ads.
To seize your consumer’s interest and spur him to take action and get connected with you instantly is just the beginning. When a consumer becomes part of your community on Pring, you get access to their feedback, insights, reviews, and suggestions.
In our next post, we’ll go in detail of how brands have spiked their sales using Mob Ads to create top of mind.
Are you ready to be part of the mobile revolution? Let’s get to it then.
Posted by Ghalia Baig Mirza
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