In this era of social media, should a company spread its brands across every social platform? How does it choose the ones which are most effective? It all depends on which platform is most accessible for your target audience. A business has to be where its consumers are at.
A team from Nestle arrived at the Pring 101 Classroom session, keen to find out how they could really harness the power of this refined, two-way mobile-based social network to connect to their customers. The presentation was given by Pring’s Customer Development team Junaid Malik and Faisal Jamshed.
We ran a short survey for the Nestle team during the session, on Pring, to demonstrate how quickly and efficiently polling can take place, either through Pring’s mobile app or through SMS. A case study was also exhibited to show how Pring has been used on-ground during activations. With several of Nestle’s brands regularly executing on-ground activations, the team was keyed up about the possibilities that Pring could bring to the table.
Mehreen Mehmood, Nestle’s digital marketing manager, said that digital and mobile are two platforms that are now much too significant to be incorporated into a campaign after it has been planned out.
Nestle is dedicated to listening to its consumer’s concerns. While the importance of other social networks cannot be dismissed, the mechanics of Pring allows a much broader audience to connect with the company, whether it’s online or offline.
Intrigued? Find out more by visiting www.pringit.com/business
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Posted by Ghalia Baig Mirza