Getting the attention of the customer and stand out from the crowd is what every brand out there is aiming for. The million dollar question is how exactly does one define effective marketing? Is it about making a sale? Catching the interest of prospective customers? Communicating the brand’s personality? For TCS Connect, effective marketing is much more than just making a sale. It wants to create a long standing relationship with the customer and give them a user-experience so rich, they’ll be ready to state their loyalty by the end of the day.
TCS Connect used Pring to get customers’ attention on the devices they spend most of their time on. Pring created the keyword TIPS to give their followers first hand information, instantly on their mobile phones on how they can use their favorite products more effectively. That means they don’t have to wade through thick, dryly written high tech manuals for electronics or waste time on fancy magazines on lifestyles and fashion to know what’s trending. All they have to do is SMS TTIPS to 9900 and the information they want is a text message away. TCS Connect has provided an unforgettable user experience using Pring. TTIPS received 286 hits in just three days, while keyword hits increased by 200%.
It is important to understand that in today’s cut throat competition, a demanding customer has to be every brand’s first priority and Pring is helping brands go beyond just buying and selling!
Intrigued? Find out more by visiting www.pringit.com/business
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Posted by Farwa S. Bhatti