With the elections right around the corner, passions are at an all-time high and we believe that these elections will be historic for their significance and impact. For the first time a democratic government will be handing over the reins to the next government.
We’ve seen lots of opinion polls done by research organizations and on various social media sites. In our opinion they all fall short, either because the sample size is too small or because the people responding to the polls online represent the top 1% of Pakistan and not the common man. How do we get a feel for what’s happening on the streets? What does the average Pakistani think about the elections?
On Friday evening, 3rd of May Nasrullah (our CTO) and Bilal (our CMO) brainstormed a way for us to show what is happening at the ground-level in Pakistan. A crack team was assembled and we decided to create a dashboard on Pring that would illustrate in real-time what political conversations were happening on Pring. This would be hard job because Pring has thousands of messages following through in more than six languages, in eleven scripts.
Not only did we need to understand what was being said in those languages, we needed to classify them into political categories. Our data analyst wrote the algorithm for identifying and categorizing updates into various political parties. We chose to limit the parties to a few, for now. Anytime someone would text their opinion to 9900, our algorithm would mine it for political content and display it on our dashboard.
The result is a moment by moment, real-time political pulse of Pakistan. The team launched the working prototype in two days, a remarkable feat considering how little work has been done on regional languages. Check it out for yourself; see the Pring Election Watch page.
Also, go ahead and send in VOTE to 9900 to see how popular your preferred political party is. You’ll get to know immediately what fellow citizens are thinking.
We recently did a few surveys on Pring, and gathered some interesting statistics. Thought we’d share with you. Let us know what you think.
Intrigued? Find out more by visiting www.pringit.com/business
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