In social media, what is the worth of any follower? Is it measured by the buzz he generates for your brand amongst friends? Is it the perception he creates as a brand advocate? Or is he valued for the sales he generates between himself and his peers? If your business has a presence on social media, you probably struggle to assign weight to each of these qualities. But what if you can get the best of both worlds?
With Pring, a follower is not just a fan but an actual customer. With up to 80% of follower acquisition happening in stores in real time, you are not just connecting with random individuals but with people who actually walked into your stores at some point and very likely bought something. So you know they are an indispensable asset. By using Pring’s location driven check-in points, you can tag each outlet separately. Then with just a simple SMS, the follower can connect with you right there and then. Not only is your fan base growing, but you know exactly how well each store is doing.
Warda took this task quite seriously. By setting daily goals for its sales staff, the brand used Pring to acquire over a 150 new followers on the platform in a week. Is that really a large number, you might ask? It really is. These are 150 real customers in just one week that you are now in constant contact over a touch of a button. They are now ready for hands on updates and promotions from the brand. Warda now has 9,769 followers on Pring. Since these are your actual customers, you know for sure they cannot wait to hear from you till their next visit. So the next time you’re counting followers, just remember that it’s more than just a numbers game.
Intrigued? Find out more by visiting www.pringit.com/business
To set up your business with Pring email us at email@example.com
Posted by Sheikh Omer Zaheer