As the season draws to an end, brands prepare themselves to get rid of the old and make way for the new by holding massive sales. But then, you’re left with the challenge of shifting the remaining odds and ends of the sale stock from one outlet to those outlets that have a faster footfall.
How do you avoid this unnecessary toil?
Here’s our take on it. Why move the sale when you can move the consumer? Using a sophisticated mix of geo-tagging and Pring’s keyword system, you can now guide the right consumer to the right shop at the right time. As retail outlets Monsoon and Accessorize wrapped up sales for the season, they made use of this new system. Halfway through the sale period, a questionnaire was sent out to the brand’s followers on Pring, asking them to choose a clothing item from 8 categories that they wished to buy. The customer was then guided to the nearest outlet that had the required item on sale. Within 30 minutes, 300 consumers were rerouted in Lahore and Karachi to their desired item.
It was a win-win situation for both the consumer and the brand. And all that was done over a two-way conversation with the customer, without a single data packet of internet having been used.
So next time, instead of scurrying to where the consumers are, pull them to where you want them to be!
Intrigued? Find out more by visiting www.pringit.com/business
To set up your business with Pring email us at firstname.lastname@example.org
Posted by Sheikh Omer Zaheer