You’ve got to hand it to our cricket team. The boys in green know how to keep audience at the edge of their seat. When Pakistan’s playing, you can expect pundits to give up trying to forecast the outcome of a game. But if you think your powers of observation on this sport are better than most, then Clear has a challenge right up your alley!
Clear Shampoo has got its rock-solid ‘daava’ on being the most effective anti-dandruff shampoo. Now it wants to see if you’ve got your ‘daava’ on the ongoing Pakistan vs India series. Clear’s 360 degree campaign, led by Walnut Media and the media activation agency J.B. & Jaws, has been implemented on all touch-points, including television, billboards, and on-ground activation.
Clear is using Pring to get its nearly 13,000 followers actively involved in the matches. They are asked for their predictions on parts of the match and participants are to give their answers with full certainty. Questions such as which team will win the toss, who’ll be the top scorer, the man of the match, and so on are part of the challenge. An active audience of 97.7% means nearly all followers are readily viewing these updates to stay in touch with the brand. Clear’s Pring audience aren’t just watching the series, they’re actively connected with the matches. Pringers will be narrowed down with each question until Clear has a pool of finalists. Along with prizes of several cell phone sets, the grand prize will be trip to Dubai, UAE.
No other social platform is as easily accessible as Pring. And this is why Clear is able to stay in touch with its followers throughout the series and during every minute of the game. That’s a great advantage because we, as a cricket-obsessed nation, won’t want to concentrate on anything else during a match as crucial as Pakistan vs. India!
So, SMS Clear to 9900 and get ready to cast your vote of confidence!
Posted by Ghalia Mirza