Politicians around the world are harnessing the incredible power of social media to let people know their stance on various topics, and eventually sway voter opinion.
But in Pakistan, things are a little different. Politicians are eager to reach out to the youth of the country, which consist of more than 50% of the population, and are taking a keen interest in social media. However, there is a limited number of people who have access to the internet in the country. Meanwhile, there are 119 million active SIMS that are used in the country. That’s a large body of voters that an aspiring political leader can connect with.
Imran Khan, Shehbaz Sharif, Shafqat Mehmood, and Shah Mehmood Qureshi are just some players in the field who have come on board Pring. One update from them goes out to thousands and even hundreds of thousands. Citizens reply instantly with their opinions and feelings on a range of different subjects. Politicians can get a treasure of real-time information on what people are thinking and saying, analyze where these people are from and adjust their strategy accordingly. The possibilities are phenomenal!
Imran Khan is a great example. His account boasts of more than 850,000 followers on Pring, and by far he is the most active politician on this medium.
CM Punjab Shehbaz Sharif has been listening to the voice of the youth of the province, while Faisal Sakhi Butt is on a mission to change the city of Islamabad for the better. And they are all doing this through Pring.
People want to feel that they are closer to the leader they support and their voice to be heard. To support a cause or a law, citizens need to feel that they are part of the campaign. Pring opens a gateway of opinions to a much broader audience than any other social medium in Pakistan. This is an opportunity that cannot be overlooked.
Posted by Ghalia Mirza, Content Developer