Mothers around the country are basking in the spotlight that Ariel Maa has shone on them. The Ariel Maa television show has celebrated motherhood in a way anyone can relate to! By joining hands with Pring, the brand built a complete consumer experience that is interactive, personal, and fun.
Ariel’s Pring page has pulled in over 21,000 followers in just 3 months. Conversations are centered around a mother’s love, and of course everyone has a story to tell. It’s no wonder that engagement from the followers amounted to be a sweet 93.3%. People were encouraged to text in their childhood memories, anecdotes or messages for their mothers to show their appreciation for the special bond shared with them.
Every week the television programme featured a well-known celebrity guest who would recall heart-warming stories from their childhood and reflect on how success was shaped by the role their ma played in their life.
Having something in common with a celebrity is always exciting, and what better emotion to share with anyone than the joy of having a mother? So when Pring rolled out a message every weekend just before the show, it would generate a blizzard of responses. Fans were eager to give their opinions about the celebrity guest and talk about their own extraordinary mothers. Ariel not only engaged with the audience, it also picked out the most inspirational Prings of the week and broadcast them during the show itself. And the best part is, one lucky, not to mention deserving, mother out of these is about to win an Umrah ticket, courtesy of Ariel!
Posted by Ghalia Mirza, Content Developer