Pring Blog

We’ve talked about the complexity of having a conversation over SMS before. The updates you receive from anyone you follow on Pring has a number at the end. If you wanted to comment on that update, you had to reply using that number followed by your comment. Sounds complicated? Well, it can be.

But worry no more! We’re very happy to announce that starting today, if you’re a Zong customer, you can comment on any update by simply replying to it. This really simplifies the experience of  having a conversation around a particular update.

So, how do we achieve this? When you reply to an SMS, we have no way of knowing what you are replying to. In order to keep track of what you are replying to, we send you updates each time through a different shortcode. For example, instead of getting an update from 2323 (for Zong customers), you will get an update from 232310 or 232311 etc. When you reply to this shortcode, we keep track of the message we sent to you and add your reply as a comment to it. But for updating your status, you still have to send it to 2323. Everything else works the same.

Working with CMPak (the people behind Zong) has been great and they’ve been the first in taking innovation like this forward quickly by allocating us a hundred codes from 232300 to 232399. We’re working with other Mobile Operators to bring this functionality there as well. We hope this update makes it easier for you to make comments.

Happy commenting!

by @Nash

This entry was posted on Thursday, January 28th, 2010 at 9:39 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.